September 8, 2006
Dilip M. Sarwate Ph.D.
13
Blue ocean
nDenotes all the industries not in existence today-the
unknown market space, untainted by the competition. Here the
demand is created rather than fought over. There is ample
opportunity for growth that is both profitable and rapid. Two
options are,
nGive rise to completely new industries
nFrom within a red ocean, when a company alters the boundaries of an existing industry