September 8, 2006
Dilip M. Sarwate Ph.D.
17
Six steps for Blue Ocean Strategy
nReconstruct market boundaries. Strategically examine your industry’s key competitive drivers
nFocus on the big picture
and not merely the numbers.
Consider the competitive environment through
your customer’s eyes so that you stay focused on what matters to them
nReach beyond existing
demand. Do not just focus on
your current customers. Look for your potential customers.