September 8, 2006
Dilip M. Sarwate Ph.D.
18
Six steps for Blue Ocean Strategy
nGet strategic sequence right. Technological innovation does not guarantee marketing success. The technology must be made relevant to customer and provide value
nOvercome key organizational hurdles
nBuild execution into strategy. Link engagement, explanation and expectation with the actual process of developing the strategy. Executing a blue ocean strategy will require a trust among your team